DIGITAL CAPABILITIES

AI-POWERED CAMPAIGN MANAGER

  • Display (Programmatic & Native)

  • Video (CTV, OTT & In-Stream)

  • Social (Paid Social & Influencers)

  • Online Audio (Podcast & Music Streaming)

  • Paid Search (Traditional & AI-LLM Search)

  • Sponsored Products (Retail Media)

  • Sponsored Email

CONTENT & SOCIAL MARKETING

  • Develop organic (non-commercialized) content and social marketing strategies, including sponsored post, advertorial and influencer marketing

  • Amplify content marketing and social influencer efforts with strategic paid media campaigns

DIGITAL MARKETING STRATEGIES

  • Translate business goals into actionable and measurable campaign KPIs across performance, growth or branding initiatives

  • Utilize quantitative research approach to identify target audience and market size

  • Formulate omni-channel digital marketing strategies to enhance user experience and reinforce ad recall

  • Execute robust and precise targeting tactics to drive impactful results

AI-READY DIGITAL INFRASTRUCTURE

  • Integrate and unify data from digital and social platforms

  • Classify online interactions into Engagements, Leads, Conversions

  • Establish audience segmentation and determine audience propensity

  • Leverage digital marketing data with machine learning algorithms to enable effective omni-channel campaigns

  • Unify taxonomy, dimensions and metrics across platforms to streamline automated reporting and insights

ANALYTICS & DATA SCIENCE AI

  • Use AI models and machine learning to apply data science to your digital marketing dataset across Web, App and Offline to quantify incremental marketing contributions, marginal returns and predict outcomes

  • Define baseline and marketing incremental lifts to improve leads and conversions attributions and discover the optimal digital marketing mix and investments

  • Identify trends and extract relevant audience and demographics insights to better inform campaign strategies

CREATIVE PRODUCTION & COPYWRITING

  • Create high performing creatives and copy with proprietary ad quality scoring tools

  • Develop website and mobile apps with robust digital infrastructure tailored for digital marketing and advertising

  • Produce trending videos tailored to contemporary short-form and long-form standards

CONTACT US

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