AD SPECFICATIONS

VIDEO AD SPECS

Ad Dimensions

  • Dimensions: 1920x1080, 1280x720, 1440x1080

  • Video Aspect Ratio: 16:9 or 4:3

  • Video Length: :15 (Recommended), :30 and more (please inquire)

  • Optional Display Companion Banner: 300x60 (YouTube), 300x250 (General) Static JPG under 20KB

Technical Requirements

  • Video Tag Type: VAST 4.0 (preferably DCM), 1x1 DCM Impression Tracking Tag (for YouTube)

  • Local Host Creatives:

    • Video: .MOV or .MP4, H.264 Video Codec, < 30 FPS, 20+MBps Bitrate

    • Audio: PCM (preferred) or AAC, Bitrate 192+ KBps, 16/24 Bit only, Audio Setting Required

    • YouTube: YouTube Video URL

  • Max File Size. 1GB

  • Additional YouTube Technical Requirement

Guidelines

Overall:

  • Ads must comply with Standard iAB guidelines

  • All information should be relevant to what you are advertising. The video creative must represent the same advertiser and be relevant to the promoted product on landing page and site

  • All information should be accurate and descriptive of what you are advertising. Video creative that resemble site warnings or error messages, and video cannot appear to be more than one ad

  • Offers of free gifts, links to quizzes and surveys, misleading claims, and references to sex or sexuality are prohibited

  • Must be COPPA (US), GDPR (EU), CCPA (California) & CPRA (California) compliant

Video Creatives:

  • All videos in advertising must meet certain quality standards. The video cannot be blurry, unclear, unrecognizable and must be branded

  • Video creative must be distinguishable from a publisher’s content. Ads cannot appear as if they are content or links on a Publisher’s site

  • Video creative cannot be sideways, upside down, or do not take up the entire space of the chosen image dimension

  • Video creative cannot be strobing or flashing

  • Video banner creative cannot contain any adult-oriented or mature content

Landing Page:

  • Landing page must be valid, legible and navigable, and it cannot be an error page, file or PDF

Industry Specifications:

  • Gambling or alcohol related creative may require additional certification, licenses and government issued documentations on file or certification process

  • Alcohol advertising and targeting to any person under the age of 21 is prohibited

  • Tobacco, weapons, nudity, defamatory/hate content, illegal activities, profanities, or spyware are prohibited